CEO Dennis Molendijk

CEO Mediation
CEO Coaching
CEO Creative Interventions
CEO Films

CEO Impressions

CEO Creative Interventions

CEO Creative Interventions is based on the same principles as CEO Mediation and CEO Coaching. The difference lies in the approach. With CEO Creative Interventions, the balance shifts from reflection to activity. Taking as its starting point the motto: 'a fact is a fact, but perception is reality', how we steer this perception forms the central element of creative interventions: ‘can we look at this from a completely different angle? And if so, what is the result?’ This steering of our perception takes place through the organisation of exciting events. My aim is to give you and your team a unique experience, in order to then use this experience as the basis for reflecting on, and strengthening, your own insights.


What kind of interventions am I talking about? It can be anything: but it will always be tailor-made for your organisation, and based on two vital principles. One: there is a direct relationship to the issue or dilemma in question (within a team). Two: it is significantly different from traditional training programmes and has to get hearts beating faster. CEO is not an events agency that organises business trips, but a specialist in developing challenging programmes with a specific training purpose. This could concern a different way of sharing knowledge; bringing to light the organisation’s blind spots; increasing creativity of thought; getting a team that has become stuck in its ways moving again, or resolving issues of clashing personalities.

From small to large

A creative intervention can take many forms. The simplest of these is the invited guest. In my work, I have regularly been visited by the most diverse guests; hugely varying characters, who came to tell me about their private or professional backgrounds: a top-level football coach, a prostitute, a police hostage negotiator, a top chef, a prison director, a serving member of parliament, a champion skateboarder, a philosopher, an illiterate adult. Such meetings are without exception inspirational. Although there is often no clear, direct association with your own field of endeavour or expertise, really delving into a completely different perspective always throws up surprising contrasts, parallels and insights.

It doesn’t have to be small-scale, however. Alongside inviting guests, CEO can also draw up ‘executive’ programmes: workshops, brainstorming sessions, interactive training or management games, making a film together in one day… the sky’s the limit. As long as it is relevant and challenging. The unique experience is the means; the goal is the content.

Anything is possible

After twenty years of making theatre and managing a large organisation, I not only have a great deal of experience of running complex projects, but I also have an extensive network of actors, directors, writers, technicians, etc., at my fingertips. Which means that CEO is able not only to take responsibility for the content, but also for the organisation of that content.

Last but not least

Boardroom Mediation for CEOs

Imagine: things are going well. The company is running as it should, you have surrounded yourself with a wealth of talent and everyone is pretty well satisfied. Yet, you have a sense of unease. “What am I forgetting here? Does what we are doing really fit the story we are telling ourselves? How keenly are we really evaluating our own functioning?” It is not a pressing, matter-of-life-or-death question. Just a nagging feeling. And the last thing you want is some consultant to come along and tell you what you already know, in return for a massive fee. Just imagine for a moment that this is the case: then I am prepared to share the risk with you. Invite me along to your boardroom, or a senior management meeting at your office. Let’s find out whether we can inspire one another; and only then, in the second – or even third – instance, will we discuss a commercial deal. I think it’s a risk well worth taking.


Motto CEO

A fact is a fact but perception is reality

Reality is an overrated concept. "Give me the facts!", we often hear. It is not the facts that are crucial, however; it is our interpretation of these facts that determines our reality. Really!

Take the photo below, for example. It is a fact that blocks A and B are the same colour. However often I look at it myself, I still think, "it can’t be true!"

Optische illusie: de vakken A & B zijn van dezelfde kleur

CEO online

The menu on the left-hand side of the website gives specific information on Dennis Molendijk and the various activities of CEO.

In the box below, you will find a more associative elaboration of the CEO’s motto.

A fact is a fact.....

Not convinced that the two squares really are the same colour? Or very convinced... that this is not the case?

Did that go too quickly?

Just to remove any lingering doubts – click on this link for a slower film: 


We live in stories

Nothing is true. All actions and all communication is distorted. This applies to large-scale conflicts, but also to the smallest action you undertake every morning in the bathroom.

Take, for example, this great experiment by Derren Brown, on how to influence the creative process.

A fact is a fact but perception is reality


We live in stories. This is reality. Who we are and how we function are determined not so much by the events that shape us, but by the interpretations we give to these events and the stories we tell about them; to others and to ourselves. This perception of reality determines who we are and how we do business, enter into friendships, quarrel, et cetera, et cetera.


Everyone is a master storyteller
Of course, only a few people can really tell a story really well; nevertheless, the narrative structure is in the genes of every single human being on earth. This means: we all have the ability to think in cause and effect, to filter information and then select from it based on relevance and usefulness; the art of thinking and acting in terms of structures, plot and theme. Stories are not only the reflection of reality – stories create reality.

This is the motto of CEO

Optische illusie: hangen of klimmen?

The other perspective

The factor that links together all the activities of the Creative Executive Office is a fascination for the story as the driving force behind our behaviour.

In both mediations and conflict management, but also in training, coaching and the creative interventions, the other perspective is central: 'can we look at this situation from another, new and unexpected angle?'

Take conflict management, for example. You could describe every conflict as the struggle between two opposing interpretations of the same events. In narrative mediation, the mediator and the parties together go in search of another perspective: 'are the parties capable, regardless of their own convictions, of working on an alternative story that is constructive and even inspirational?'

Een ander perspectief

Do you have a different point of view?

A fact is a fact but perception is reality.

True, or nonsense? Do you have anything to add, or do you see things differently? Then let me know!

Responses / stories / films / photos can be included both in this 'blog' and under CEO impressions.
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Optische illusie: is de grijze balk egaal van kleur....of toch niet?